01 / Missed-call text-back
Don't Bury the Sale
Missed a call? BO texts the customer back and keeps the conversation alive.
Explore this build ↗AppBO · CRM, automation and AI agents
Your business.
Still alive.
Thanks, BO.
Missed calls. Cold leads. Customers who ghost.
BO answers, books and follows up, so you can get back to being a person.
Most Starter builds go live in 1–2 weeks.
The adventures of BONow playing: The Graveyard Shift
The adventures of BO · Five everyday disasters
Cute face.
Morbidly good follow-up.
Real business problems. One little orange problem-solver. Pick a short. Sound makes these better.
02 / After-hours coverage
The Graveyard Shift
Your office closes. BO keeps answering inquiries and helps book appointments.
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03 / Abandoned cart recovery
Cart Abandonment Issues
BO sends timely reminders when shoppers leave their carts behind. No creepy-ex energy.
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04 / Quote follow-up
Rest in Proposal
BO follows up on unanswered quotes so your team can get a decision.
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05 / No-show recovery
The Invisible Customer
Someone missed their appointment? BO follows up and helps them rebook.
Explore this build ↗CRM
Conversation AI
Missed-call text-back
Calendars
Pipelines
Email
SMS
Funnels
Reviews
Payments
Forms
Workflows
Reporting
Memberships
Voice AI
Social planner
What BO runs
Everything your business runs on. One place.
Nine subscriptions, four logins and a spreadsheet holding it together. AppBO replaces them with one system your whole team works in.
01
Conversation AI
An AI agent that answers web chat, SMS, email and social DMs with the contact's full history in front of it. It qualifies, answers questions and books.
02
Workflow automation
A visual builder of triggers, conditions, waits, branches and webhooks. If you can describe the rule, BO can run it every time, without being reminded.
03
Calendars & scheduling
Round-robin, service, class and group calendars with buffers, limits, forms and reminder sequences that cut no-shows.
04
Pipelines & CRM
Opportunities that move themselves as real events happen (booked, showed, quoted, won), so the board reflects reality instead of good intentions.
05
Reputation
Review requests fired at the right moment, monitoring across sites, and AI-drafted replies you approve in seconds.
06
Funnels, sites & forms
Landing pages, multi-step forms, surveys, order forms and membership portals that write straight into the same contact record.
07
Email & SMS
Broadcasts, drip sequences and triggered sends, all from one contact timeline, so nobody gets the same message twice.
08
Reporting & attribution
Source attribution, call reporting and agent dashboards that tell you which channel earned the money.
Under the hood
The automation engine.
Every build on this platform comes down to the same three moves: a trigger, a set of conditions, and the actions that follow. Chain enough of them and the business starts running itself.
Trigger
A form comes in. A call is missed. A stage changes. A date arrives.
Condition
Which service? Which location? New or returning? Inside business hours?
Action
Text them. Book them. Assign an owner. Move the card. Notify the team.
How it works
Assess. Customize. Launch.
We don't hand you a login and wish you luck. We map how work actually moves through your business, build the system around it, and stay on it after go-live.
Step one
Needs assessment
We trace a real lead from first touch to paid, and find the places it stalls: the unanswered call, the quote nobody chased, the no-show nobody rebooked. That map becomes the build brief.
Step two
Custom implementation
Calendars, pipelines, workflows, forms, AI agents and reporting, configured for your services, your locations and your team, then connected to the tools you're keeping.
Step three
Adoption & optimization
SOPs your staff will actually follow, training in their language, and a standing optimization pass so the system keeps earning instead of drifting.
The build library
BO builds, explained in full.
Every build is written out end to end: the problem it solves, every workflow step and automation, and what changes once it's live. All 111 are free to read.
Why it matters
The gaps are where the money goes.
The missed call
It rings out, nobody texts back, and the caller dials the next business on the list.
The slow reply
The form came in Friday evening. Someone answered Monday. They'd already booked elsewhere.
The follow-up nobody owns
Quoted, interested, then silence. Chasing was somebody's job, so nobody did it.
The no-show
Booked three weeks out with one reminder, and an empty chair on the day.
Questions
Before you book.
Still unsure? Ask BO in the chat, or bring it to the call.
What makes this different from the CRM we already pay for?
Most CRMs store what happened. BO acts on it. The same system that holds the contact also answers them, books them, chases them and reports on them, so there's no gap between the record and the work.
What does the AI actually do?
It handles the first conversation and everything repetitive after it: qualifying, answering common questions, booking, rescheduling, nudging, requesting reviews, and drafting replies for you to approve.
Which tools does it replace?
Typically the CRM, the scheduler, the email tool, the SMS tool, the review tool, the funnel builder and the form builder. On the call we go through your stack line by line and tell you honestly what stays.
How long is onboarding?
Most Starter builds, like missed-call text-back, go live in 1–2 weeks, and some in a few days. Larger systems take 2–6 weeks. The assessment call sets your real timeline.
Does it integrate with what we keep?
Yes, through native integrations, webhooks and open APIs. If a system you depend on has a way in, BO can talk to it.
What does it cost?
Pricing depends on what gets built and how many locations and users it covers, so we quote it after the assessment rather than guessing on a pricing page. Book a call and you'll get a real number.
Stop managing chaos.
Start running a system.
If your operations feel duct-taped together, it's time. Bring your stack to a call and we'll show you what it looks like as one platform.
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